Kinetic Marketing & Creative

Billings, MT

Since 2007… Kinetic has been a strategic communications agency. Strategy is at the core of our firm’s services and is most evident as we resolve and come up with solutions for our clients. We are anthropologists who look for our client’s real message and story and don’t mind digging with research to find it. Our job is to mire in the mess and bring clarity to it. We are a small but powerful marketing and creative agency that knows how to bring out the best in our client’s brands. We place the “why” before the “how” and then paint an artful picture replete with answers to your client’s question, “Why would I want to choose them?” Our six agency shops bring a smarter approach to your work.

YWCA Donation Appeal Video

Category: Non-Broadcast | Long Form Videos > 3 Minutes | 128. Nonprofit

About Project

Project Overview: “YWCA Donation Appeal Video” is a compelling long-form fundraising video that showcases the transformative impact of YWCA Billings in the lives of victims of abuse and their families. This documentary-style narrative emphasizes our commitment to providing safe shelter, affordable housing, and transitional services, illustrating our mission to empower individuals and promote justice and dignity for all.

Objectives:
Raise Awareness: Highlight the critical need for safe spaces and support services for victims of domestic abuse and poverty in Billings.
Inspire Action: Encourage viewers to contribute through donations and volunteer efforts, emphasizing that their support directly impacts the lives of those we serve.
Demonstrate Impact: Showcase success stories of individuals who have transitioned from crisis to stability, illustrating the effectiveness of our programs.

Target Audience:
Local community members in Billings and surrounding areas
Potential donors and sponsors
Volunteers and supporters of social justice initiatives
Advocacy groups focused on domestic violence and poverty

Content Elements:
Program Highlights: Provide an overview of our shelter, transitional housing, and support services, demonstrating the holistic approach we take to break the cycles of violence and poverty.
Call to Action: Encourage viewers to support YWCA Billings through donations, volunteering, and spreading the word about our mission.
Visual and Emotional Tone: The video will employ a mixture of poignant interviews, impactful visuals, and statistics that underscore the urgency of our cause. The emotional tone will balance empathy with hope, focusing on resilience and the power of community support.

Expected Outcomes: We aim to significantly increase our fundraising efforts, expand community engagement, and foster a greater understanding of the issues faced by victims of abuse in our area. By showcasing the real-life impacts of our work, we hope to inspire a wave of support that will further our mission to eliminate racism, empower women, and promote peace and dignity for all.

Conclusion: “YWCA Donation Appeal Video” is more than just a fundraising video; it’s a call to action for the community to stand together against violence and injustice. By sharing our story, we not only seek to raise vital funds but also to cultivate a deeper connection between YWCA Billings and those we serve. We believe this project deserves recognition for its innovative approach to advocacy and community engagement.