Saybrook University: Our World is Worth Fighting For - Viddy Awards

TCS Education System

Chicago, IL
TCS Education System is a nonprofit system of colleges advancing student success and community impact. Our innovative model pairs a community of like-minded colleges with the scale of resources and operational expertise necessary for each to succeed in advancing student success, favorably impacting their communities, and ultimately changing the world.

Saybrook University: Our World is Worth Fighting For

Client: Saybrook University
Category: Non-Broadcast | Long Form Videos > 3 Minutes | 108. Education
About Project

This 3:21 video features faculty and students of Saybrook University explaining what makes the institution unlike any other. Vice President of Enrollment Karyn Lee says that at Saybrook students “don’t just want their degree; they want to make change.” Saybrook provides students the opportunity to find their voice, and with that voice make positive changes in the world.

Saybrook was founded 50 years ago by a group of humanistic psychologists. It offers online and hybrid graduate programs in areas of study including Leadership & Management, Humanistic & Clinical Psychology, Integrative Wellness Coaching, Integrative Social Work, Transformative Social Change, and Business Administration.

The strategy behind this video is to appeal to prospective students by featuring a diverse group of voices from a range of age groups to indicate that Saybrook is a school for people who are looking for a new direction. The title suggests a commitment to social action.