Saybrook University: MBA / DBA Campaign
Client: Saybrook University
Category: Non-Broadcast | Marketing / Advertising Campaigns | 2c. Digital Advertising Campaign
About Project
Saybrook University launched a new two new programs in 2021. To highlight the differentiators of Saybrook University’s Master and Doctorate of Business Administration programs, we developed several videos to support the launch. The #GuidedbyPurpose campaign focuses on Saybrook’s progressive approach to education and how this pedagogy influences its MBA / DBA programs by encouraging students to explore profitable, sustainable, and conscientious solutions for business.
To support segmentation and A/B for our digital ads, we developed two styles of video, a kinetic text video a "live footage" video. Both were developed into social versions (15 second / 4:5 aspect ratio) and YouTube ad spots (30 second / 16:9). Although the tests are not complete, initial results show the kinetic text videos outperforming the live action videos by a 2 to 1 ratio.
Credits
SolidLine productions