King is a full-service marketing, advertising, public relations and digital media agency founded in 1999 by Coleen King. We focus on meaningful work that creates positive change for our clients. Woman-owned and built on the value of genuine relationships, King is known for moving the needle with research-based strategies and exceptional creative.
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Client: Genesee Health System
Category: Strategic Communications | Marketing/Promotion Campaign | 104c. Integrated Marketing
About Project
Genesee Health System (GHS) is addressing the nation’s mental health crisis head-on by expanding its services and reaching beyond its traditional client base. To get the word out, GHS partnered with King Media to launch a two-year multi-media campaign. The campaign is in communities throughout Genesee County and beyond, revitalizing the GHS brand identity, improving community awareness/education surrounding mental health, and attracting quality professionals to open positions at GHS.
MarCom Awards Winner
