You’re Going to Flip - MarCom Awards

DataPath, Inc.

Little Rock, Arkansas
For nearly 40 years DataPath has been helping TPAs get where they want to grow by innovating business and technology solutions for the administration of consumer-directed healthcare accounts, COBRA, billing, and well-being benefits.

About Project

This was created as a comprehensive direct mail brochure targeted at prospects for our Business Process Outsourcing (BPO) product/service. Our approach took advantage of the flip-style mechanics of the brochure format to creatively highlight compelling features and benefits and encourage deeper dives into the information presented.


Annette Gatlin, campaigns manager
David Korenblat, graphic designer
Candy Darr and Karen Kowalski, copywriters