LF Channel

Barcelona, Spain

We are LF CHANNEL, a team of professionals specializing in strategic communication and content marketing with offices in Barcelona and Madrid, Spain. We have extensive experience in various fields of technology and innovation that bring about positive changes in everyday life. Our expertise lies in helping companies build long-term relationships with clients, media outlets, and influential individuals in the market. Additionally, we organize Diversity and Inclusion plans, as well as training in inclusive leadership, unconscious biases, and inclusive communication.

Driving telemedicine in obesity management through a PR Program

Client: Yazen

Category: Strategic Communications | Communications/Public Relations | 121c. Communication Program

LFC_MARCOM AWARDS_YAZEN.pdf

About Project

Yazen is Swedish-founded digital clinic focused on weight management through a multidisciplinary approach. When Yazen entered Spain, it was virtually unknown in a market with relatively low adoption of telemedicine and limited reliance on private healthcare services.

Main challenges were:

To position a digital health service in Spain, a market where telemedicine adoption is considerably lower than in Nordic countries.

The company needed to build brand awareness and establish credibility within this context. Developing a robust, distinctive, and high-impact public relations strategy was crucial.

Overcoming these challenges required a partner capable of transforming barriers into opportunities. LF Channel envisioned and executed the communications program that paved the way for Yazen’s successful entry into Spain, strengthening its reputation and making digital healthcare more accessible to local audiences.