Wetwall Brochure B2C

About Project

Material partnered with Wetwall to disrupt the bathroom remodel industry and reassert the company as the superior solution to standard renovation material in terms of appearance, installation and performance. By leveraging, “the thrill of transformation,” Material proposed a brochure publication launch that repositioned Wetwall in the marketplace as a smart, catchy, creative solution that reflected the luxury of the product and illuminated the competitive benefits.

In an effort to build positive brand awareness and adoption of a completely new material solution, Material created an omnimarket brochure that reached B2C stakeholders through sales team and showroom distribution, and uploaded on the Wetwall website. The development of the brochure required the creation of a complete content strategy, copywriting, design, photo art direction, talent direction and wardrobe, and photo production. The approach was meant to elevate the brand to reflect the luxury of the product and illuminated the competitive benefit to be an absolute no-brainer in the market.