Material

Los Angeles, CA

Material is a global strategy partner that combines deep human insights with modern technology – a proprietary science + systems approach that speeds engagement and growth for the world’s most recognizable brands and innovative companies. We design + build customer-centric business models and experiences to create transformative relationships between businesses and the people they serve.

Wetwall “Branding Refresh” Campaign

Client: Wetwall

Category: Strategic Communications | Marketing/Promotion Campaign | 102c. Branding Refresh

FINAL_Wetwall Branding Refresh Campaign_MarCom 2023 Deck.pdf

WET0071_Lookbook_Updates_FNL_Digital.pdf

Wetwall_Installation_Overview_Final.mp4

Wetwall_Rotating_Wall_Panel_Final.mp4

Wetwall_Benefit_Visualizations_Final.mp4

About Project

Material partnered with Wetwall to disrupt the bathroom remodel industry and reassert the company as the superior solution to standard renovation material in terms of appearance, installation and performance. By leveraging “the thrill of transformation,” Material proposed a branding refresh campaign that repositioned Wetwall in the marketplace as a smart, catchy, creative solution that reflected the luxury of the product and illuminated the competitive benefits.

In an effort to build positive brand awareness and adoption of a completely new material solution, Material developed an omnichannel launch that reached both B2B and B2C stakeholders with targeted marketing materials and an efficient web platform crafted on shared benefits. The approach was meant to elevate the brand to reflect the luxury of the product and illuminated the competitive benefit to be an absolute no-brainer in the market.