Avid Core
Dumfries, VA 22026
Virginia Department of Social Services Recruitment Marketing
Client: Virginia Department of Social Services
Category: New Category | 700c. Write your own category on entry form | Recruitment Marketing Toolkit
About Project
Avid Core supported the Virginia Department of Social Services (VDSS) with its tailored recruitment efforts, which included the creation of a brand strategy, brand identity, and brand marketing plan for each of the key audiences identified during the project’s research and assessment phase. Working to increase awareness of selected professional fields and career paths within VDSS and helping the agency to recruit and retain new talent into these careers, Avid Core utilized targeted marketing, social media outreach, and a promotional video to boost the recruitment process, educate the community about VDSS and its impact, and help attract talent to the agency.
In addition to content created for social media, Avid Core also conducted research and outreach to develop audience “personas” — detailed overviews of various kinds of job candidates, such as social services professionals seeking a change and recent college graduates with no field experience. Every public-facing and internal deliverable was created in adherence to existing branding considerations, while also implementing an eye-catching, modern style. For this project, Avid Core also provided meeting management, material design, public outreach, and marketing strategy development.
