VA Health Care Priorities and Enablers Magazine - MarCom Awards

Titan Alpha

Washington, DC
Titan Alpha is a joint venture of PFS and CVP. This joint venture is built upon a well-established partnership that dates back to an October 2017 Mentor-Protégé Agreement between our two companies.

VA Health Care Priorities and Enablers Magazine

Client: Department of Veterans Affairs (VA), Veterans Health Administration (VHA), Office of Healthcare Transformation (OHT), Strategic Engagement Team (SET)
Category: Publications | Magazine | 254. Government
About Project

Titan Alpha and the Department of Veterans Affairs (VA) developed the VA Health Care Priorities and Enablers Magazine showcasing the priorities of Veterans Health Administration’s (VHA) Under Secretary for Health (USH), Dr. Shereef Elnahal, who assumed this role in July 2022. The enablers are tools and tactics that will be used to operationalize the strategic priorities. The magazine outlines VHA’s long-range goals and the strategic processes, systems, and workflows that enable them.
VHA serves more than nine million Veterans as the country's largest integrated health care system. VHA is not only on the cutting edge of medical treatment for Veterans but also serves as a model for transformative health care innovation. The VA Health Care Priorities and Strategic Enablers Magazine details how VHA will work to continuously improve operations and use resources to advance Veteran health care. The magazine outlines six strategic priorities: hire faster and more competitively; connect Veterans to the soonest and best care; serve Veterans with military environmental exposures; accelerate VA 's journey to a High-Reliability Organization; support Veterans’ whole health, their caregivers, and survivors; and prevent Veteran suicide. Each of These priorities are connected to six strategic enablers that support and operationalize the priorities. These strategic enablers include: retaining, investing in and supporting our people; scaling best practices and driving innovation; improving our technology systems and workflows; driving equity for women, minority and LGBTQ+ Veterans; modernizing our facilities into the future; and collaborating with Veteran Service Organizations (VSOs), tribes, states, advocates and agencies. The magazine was utilized to convey clear priorities for Dr. Elnahal shortly after he started as USH in July 2022, highlighting the good work VA has already done and presenting a renewed path forward. The magazine also showcased a new and innovative approach to branding for VA, with graphic treatments representing positive change, fresh perspectives, and the wholeness of VHA’s health care system.
The VA Health Care Priorities and Enablers Magazine establishes the USH’s priorities with VHA’s strategic framework and shares the progress made across the organization against those priorities. The publication was designed to help employees and all those who care for Veterans understand the USH’s goals and how they fit into the big picture of where VHA is going as an organization, so that they can carry out that vision in their daily work at VA facilities. The target audience includes Veterans, VA leaders, employees, media, Congress, VSOs, and other partners, advocates, and agencies.


Federal Team (Client):
Jennifer Askey, Portfolio Manager, U.S. Department of Veterans Affairs (VA)
Melodee Mercer, SET Manager, U.S. Department of Veterans Affairs (VA)
Elizabeth Andringa, SET Deputy Manager, U.S. Department of Veterans Affairs (VA)
Kristen Schabert, Communications Specialist, U.S. Department of Veterans Affairs (VA)

Titan Alpha Team:
Noah Albro, Vice President, Titan Alpha
Brent Lance, Graphic Designer, Titan Alpha
Veronica Miller, Manager, Titan Alpha
Randi Blank, Senior Manager, Titan Alpha
Steve Shreve, Senior Graphic Designer, Titan Alpha
Kristin Laing, Consultant, Titan Alpha
Kelsey Parrish, Senior Consultant, Titan Alpha