“VA Did That?” Campaign - MarCom Awards

Titan Alpha

Washington, DC
Titan Alpha is a joint venture of PFS and CVP. This joint venture is built upon a well-established partnership that dates back to an October 2017 Mentor-Protégé Agreement between our two companies.

About Project

As the nation’s largest integrated health care system, the Veterans Health Administration (VHA) provides care at 1,298 health care facilities and serves 9 million enrolled Veterans each year.

The “VA Did That?” social media campaign launched in 2021 to promote VHA as a national and global leader in health care delivery and innovation. VHA’s scientific and medical breakthroughs are shared both inside and outside its health care system and benefit not just Veterans, but all Americans. Each month, the achievements of select VHA programs were highlighted through posts on VHA’s social media channels (Facebook, Twitter, LinkedIn, and YouTube). Campaign materials—which include social media graphics and posts, fact sheets, videos, and blog posts—showcased the positive impact VHA care has on the lives of Veterans and the American public.

Past campaigns highlighted VHA's groundbreaking genetic research, simulation learning training programs for physicians, long COVID-19 research, and precision oncology treatments for Veterans.

The “VA Did That?” campaign reached more than 530,000 people across all VHA digital channels including social media, blog posts, YouTube, and newsletters. The campaign also helped elevate key programs initiatives and supported important programmatic objectives. For instance, the March 2022 campaign on the Million Veteran Program was instrumental in helping the program office reach a milestone of enrolling more than 900,000 Veterans in the study, towards its goal to enroll one million Veterans. The program office reported a significant bump in registrations shortly after the “VA Did That?” campaign launched.

The campaign now serves as a key amplifier for VHA strategic initiatives, including the August campaign showcasing VA’s commitment to supporting President Biden’s Cancer Moonshot Initiative.

Campaign artifacts:
1) Sample blog: https://blogs.va.gov/VAntage/101496/vadidthat-million-veteran-program-leads-way-to-medical-discoveries-one-veteran-at-a-time/
2) Sample video: https://youtu.be/c5ZamPNuWAs
3) Sample social media graphics and posts (attached)
4) Sample slick sheet (attached)


VHA (Client) Lead:

Jerry Michaud, Executive Director, Office of Communications, Veterans Health Administration (VHA), U.S. Department of Veterans Affairs (VA)

Titan Alpha Leads:

Patricia Haigler, Manager (PM/Content Writer), Titan Alpha

Tomas Harmon, Manager (Videographer, Content Writer), Titan Alpha

Lisa Ellington, Manager (Graphic Designer), Titan Alpha

Alyssa Ritterstein, Senior Manager (Content Writer), Titan Alpha