WeMaple
Calgary, AB, Canada
Underground, Underdog: The Eavor Story
Client: Eavor Technologies Inc.
Category: Video/Audio | Video/Film | 609. Documentary
About Project
How does a charismatic businessman convince a group of geoscientists and engineers to quit their jobs in oil and gas to pursue an unproven idea?
Underground Underdog takes us on a journey with visionary Paul Cairns and his passionate team as they take a concept scribbled onto a cocktail napkin and transform it into a geothermal company that’s raised over half a billion dollars.
The Eavor story spotlights a trailblazing startup on a mission to make geothermal energy scalable worldwide for the first time in history. Contrary to seasoned professionals in the industry, who have considered the idea too far-fetched, a closed-loop system can harness the heat generated by the Earth’s core, a near-infinite source of energy that can provide power across the planet for generations to come.
This captivating story has garnered great organic engagement among fans, with a higher-than-average 36% of viewers having watched the full video. Moreover, there has been a consistent increase in watch rate, with impressions totalling hundreds of thousands.
Many of Eavor’s watchers, investors, and stakeholders, including energy giants prominent in the industry, acclaimed positive feedback. Compliments given to the film reflect inspiration, excitement, and an eagerness to be a part of its mission; furthermore, appreciation for how the film humanizes corporate stories in the industry.
The film has been screened live in both Canada and Germany. As Q4 approaches, continued promotion aims to showcase Eavor’s vision of more sustainable communities, cities, and industries. This story of achieving the seemingly impossible, something truly revolutionary, echoes the ambition WeMaple has in telling grassroots stories that can change the world.
Credits
Starring:
Paul Cairns - Chief Business Development Officer
John Redfern - President & CEO
Matt Toews - Chief Technology Officer
Jeanine Vany - EVP / Corporate Affairs
Bailey Schwarz - EVP / North America
Chris Cheng - Manager, Development Engineering
Director: Andrew Peloso
Screenwriter: Andrew Peloso
Director of Photography: Riley Patten
Art Director: Andrew Peloso & Riley Patten
Music Composer: Andrew Peloso
Picture Editor: Jon Cubid, Alea Chen, Riley Patten
Executive Producer: Matt Keay
Creative Director: Graham McGinn
Associate Producers: Pamela Shah & Oksana Drahan
Produced by: WeMaple
Promoted by: Business on Camera
Eavor and WeMaple would like to thank the hard-working staff, partners, contractors, stakeholders, and investors in Eavor’s ecosystem.
WeMaple is grateful for the generous support from the Government of Alberta, the Government of Canada, our brand partners, production partners, and Telus, whose contributions have been crucial in bringing these captivating stories to light.
We acknowledge the traditional lands and territories of the Indigenous Peoples who have lived on these lands and taken care of them since time immemorial. We are on Treaty 6 territory, as well as, the historical regional homeland of the Métis, which includes the North Saskatchewan River Territory, the Lesser Slave Lake Territory, and the Lower Athabasca Territory. We acknowledge and respect the histories, languages, and diverse cultures of the First Nations, Métis, and Inuit and are grateful for their contributions that continue to enrich our communities.
