The Partnership Economy

About Project

The Partnership Economy podcast was created for businesses, partners, agencies, and consumers alike—the show highlights how the power of partnerships brings these groups together and creates authentic trust between all parties. Hosts, David A. Yovanno and Todd Crawford, unpack how partnerships can scale revenue growth for brands, agencies, and partners while, at the same time, can put the consumer first.
Simply put, partnerships reach consumers in a way they want to be reached. Consumers have had enough of traditional ads and don’t believe what brands have to say about themselves anymore. Instead, they want the straight scoop from people they do trust—a publisher, a creator, or another business. We’re bringing this strategy to life through this podcast in order to challenge traditional ways of thinking and to aid incredible growth for businesses of all sizes.
The show welcomes global leaders across all verticals to share their unique advice, personal stories, and future outlooks to inspire listeners to dive into the partnership marketing channel—a channel that can make up over 28% of a business’s total revenue mix. The Partnership Economy intends to educate listeners about this evergreen channel and inspire them to take the next step in digital marketing.