Texas Dairy Queen Jalitos® Ranch Hungr-Buster® Promotion - MarCom Awards

The LOOMIS Agency

Dallas, TX
LOOMIS is an award-winning full-service Dallas advertising agency specializing in defining and leveraging strategic advantages for challenger brands. Helping our client partners reach their business goals for more than 35 years, LOOMIS offers marketing communications strategy, creative, media, and production expertise across all digital marketing and traditional advertising platforms and channels. Check out the agency’s “Voice of the Underdog” podcast, read the BARK! blog, and learn more at theloomisagency.com. We have a simple philosophy: Never underestimate the underdog. After all, challenger brands may not be the top dogs in their categories, but they're resourceful. And they have the heart, guts, and desire to take on that top dog. That’s where LOOMIS comes in. We challenge underdogs to think differently and find new ways of doing things. We help them find their voice and make sure they’re heard. And we urge them to blaze trails the top dogs won’t, or simply can’t, to make sure they stand out from the pack. Underdogs inspire us. LOOMIS exists to help them win.

About Project

Limited Time Only products are driving traffic for Texas Dairy Queen. As part of the overarching "That's What I Like About Texas" campaign, this campaign introduced customers to a spicy new offering with everything Texans love about a good burger.


Tina Tackett, Executive Creative Director (LOOMIS)
Jim Green, Group Creative Director (LOOMIS)
Cecily Worthy, Creative Director (LOOMIS)
Chelsea Ratliff, Group Account Director (LOOMIS)
Jenna Oliver, Account Director (LOOMIS)
Stella Cofoid, Account Executive (LOOMIS)
Chelsea Nollner Sevadjian, Producer
Ben Hoffman, Director (CAMP LUCKY)
Mark Fisher, DP (CAMP LUCKY)
Tim Bird, Editor (See Spot Run)
Steve Franko, Colorist
Max Lefeld, Spanish language consultant
Tre Nagella and Paul Loomis, Brand Music (LUMINOUS SOUND)
Lou Romanus, CEO (Texas Dairy Queen Operator's Council)