Tech by Design Branding

About Project

Agency:
Caption Design is a Design and Marketing Agency built on the belief that the difference between a good story and a great story is how well it’s told. So, we use design to tell better stories. Ones that get heard and motivate audiences to act.

Through authentic partnership, we help our clients communicate with their audiences using the language of design. Whether that’s print, digital, video, animation, 3D design, or something new.

We have helped nationally recognized brands and organizations, as well as small shops, further their missions and reach their business goals and by telling stories that inspire their audiences and result in action. We evaluate the goals of each project to ensure our clients’ stories can reach everyone who needs to see and hear them.

Each project has unique challenges and we strive to create the most efficient, creative, and effective solution to meet our clients’ goals.

Our team’s combined experience makes us unique and valuable. We come from both the design and media industry, and global B2B and B2C
organizations.

With over 30 years combined experience, our work has been seen by millions
of viewers through print, broadcast television, social media, and on giant digital billboards in Times Square and World Trade Center Station. We understand the power and impact visual storytelling has in reaching today’s digitally connected audiences, and how important it is to get it right.

Client:
Tech by Design is a new organization in the healthcare industry. Their mission is to deliver world-class cutting-edge technology infrastructure and services that empower their network of Supported Organizations (the New York State Health Information Exchanges) to collaborate effectively, share resources, and innovate. By facilitating a robust statewide health information exchange, their goal is to improve patient care, ensure interoperability, and drive cost efficiency, ultimately advancing the health and well-being of their communities.

They came to Caption Design to create branding that would effectively communicate their technology and services on their platforms, digital communications (email, newsletter, social media posts), meetings and presentations.

The Tech by Design branding has been extremely well received by the organization and its stakeholders. The project successfully delivered all logos, assets and branding required to successfully launch the organization.

Project Deliverables:

Brand Guidelines:
- Messaging
Tagline
Mission
Traits
Language
- Logo, Logomark, Favicon
- Color Palette
- Typography
- Graphic Elements
- Photography
- Applications
Social Media
Stationery
Presentations