Construction Company Finds High-Conversion Audience Using fullthrottle.ai®

About Project

Lindus Construction, a leading home improvement company, wanted to maximize the value of their website traffic and reach households most likely to purchase. To achieve this, they partnered with fullthrottle.ai®, a privacy-first marketing platform built to transform anonymous website visitors into verified, addressable households.

The challenge: Traditional digital campaigns often struggle to connect website engagement to real, high-value conversions. Lindus needed a way to identify households actively considering big-ticket home projects and to engage them with timely, relevant marketing across multiple channels.

Solution: fullthrottle.ai® deployed its identity-powered platform to uncover and activate Lindus Construction’s true audience by:

Identifying engaged households in real time using Audience Generation and Immersive Household® technology

Delivering omnichannel campaigns across digital display, addressable video, direct mail (SmartMail), and social media

Reaching households with personalized messaging at the right stage of their purchase journey

Results: The campaign quickly proved its impact:

2,960 households identified within 3 months

176,804 impressions delivered across digital and video channels

3,000 direct mail pieces sent to verified households

177 influenced conversions, representing high-ticket sales within a single quarter

By leveraging fullthrottle.ai® platform, Lindus Construction was able to turn anonymous website visitors into measurable outcomes, achieving a direct lift in conversions and proving the value of a household-based marketing approach.

Key Takeaways: This case demonstrates how fullthrottle.ai® helps home improvement companies unlock hidden audiences, execute omnichannel campaigns, and directly connect marketing activity to real conversions — all without reliance on cookies or third-party data.