“Take control of your data universe” – CipherTrust Always-On campaign - MarCom Awards


camberley, GB
Today’s enterprises depend on the cloud, data and software in order to make decisive decisions. That’s why the most respected brands and largest organizations in the world rely on Thales to help them protect and secure access to their most sensitive information and software wherever it is created, shared or stored – from the cloud and data centers to devices and across networks. Our solutions enable organizations to move to the cloud securely, achieve compliance with confidence, and create more value from their software in devices and services used by millions of consumers every day. We are the worldwide leader in data protection, providing everything an organization needs to protect and manage its data, identities and intellectual property – through encryption, advanced key management, tokenization, and authentication and access management. Whether it’s securing the cloud, digital payments, blockchain or the Internet of Things, security professionals around the globe rely on Thales to confidently accelerate their organization’s digital transformation. Thales Cloud Protection & Licensing is part of Thales Group.

“Take control of your data universe” – CipherTrust Always-On campaign

Category: Strategic Communications | Marketing/Promotion Campaign | 103c. Digital Marketing
About Project

LP - https://www6.thalesgroup.com/yourdatauniverse

Targeted outbound campaign, Always-on approach. Goal was to generate awareness and re-engage with Fortune 1000/Global 500 accounts for the CipherTrust Data security Platform with a differentiated value proposition. Key message: Take control of your data universe.

Marketing promotion campaign to target the fortune 1000 accounts globally using digital marketing. Tactics included ABM & Linkedin Ads, Content Syndication, Nurture email series, Direct Mail offer, virtual ABM events to drive Thales awareness and engagement throughout the audience.

2165 accounts targeted
2.8M+ impressions
50% of accounts clicked
739 new accounts on-site
78% accounts "lifted" (increased engagement in the timeframe of the campaign)
408 accounts transitioning to the MQA stage (marketing qualified accounts)
CipherTrust pipeline increased by 26% YoY