“Take control of your data universe” – CipherTrust Always-On campaign
Category: Strategic Communications | Marketing/Promotion Campaign | 103c. Digital Marketing
About Project
LP - https://www6.thalesgroup.com/yourdatauniverse
Targeted outbound campaign, Always-on approach. Goal was to generate awareness and re-engage with Fortune 1000/Global 500 accounts for the CipherTrust Data security Platform with a differentiated value proposition. Key message: Take control of your data universe.
Marketing promotion campaign to target the fortune 1000 accounts globally using digital marketing. Tactics included ABM & Linkedin Ads, Content Syndication, Nurture email series, Direct Mail offer, virtual ABM events to drive Thales awareness and engagement throughout the audience.
Results:
2165 accounts targeted
2.8M+ impressions
50% of accounts clicked
739 new accounts on-site
78% accounts "lifted" (increased engagement in the timeframe of the campaign)
408 accounts transitioning to the MQA stage (marketing qualified accounts)
CipherTrust pipeline increased by 26% YoY