Stryten Energy Powers Up Media Relations

About Project

Through our collaborative efforts, Arketi Group secured 25 pieces of earned media coverage with target media for Stryten Energy – including POWER Magazine, ISE Magazine, North American Clean Energy, Solar Today, Battery Power, SupplyChainBrain, Utility Dive, AltEnergyMag, Energy Storage News and Data Center Knowledge, resulting in a reach of approximately 1.5 million. We also launched a newsletter to merchandise our media results, which saw similarly positive results, with an average 40% email open rate and 5% click-through rate (CTR). The email was designed with fewer buttons to keep readers engaged with the content on-screen, so surpassing a B2B industry average of 2.5% CTR was an achievement and testament to the information provided.