Social Ad Growth & overall DTC Growth — Sergio Tacchini - MarCom Awards


Irvine, CA
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Social Ad Growth & overall DTC Growth — Sergio Tacchini

Client: Sergio Tacchinni
Category: Web Based | Social Media | 456c. Social Ad Campaign
About Project

Working closely with the Sergio Tacchini team, we have crafted a new digital experience across all platforms, driving their purpose and storytelling with new creative and paid experiences to drive customers and reinvigorate the brand.

In a challenging and competitive market, we have challenged ourselves to think differently and drive dynamic product and storytelling ads with the heart and heritage of the brand at the forefront. Mapping this historically significant player in the tennis space back to a modern brand with a substantial cultural impact has been an inspiring and ambitious project. Our teams are continuing to challenge the status quo while delivering media buys, brand, and influencer partnerships, paid ads, audience insights, cultural content, and creativity that separates Sergio Tacchini from any of its competitors.

This balance between product and purpose continues to lay the foundation for our entire engagement. To help the brand tell more compelling stories, we leaned into focus, clarity, and simplicity as our guiding paid and media principles. We set out to strip away the excess and reconcile both emotional feeling and rational understanding in one centralized digital experience.

With this partnership, we have seen significant growth in revenue and customers across all DTC channels. Elevating the brand, building a large audience, and growing with smart, targeted testing strategies, creative strategies, and more. We have seen a lift of 367% in revenue over the past year, and over 345% growth in purchases, with millions of clicks and almost 100m impressions.