Ribometrix Rebrand
Client: Ribometrix
Category: Strategic Communications | Marketing/Promotion Campaign | 102c. Branding Refresh
About Project
When Ribometrix approached us last year, they already had an all-star team, three rounds of funding, and most importantly, a game-changing drug-discovery platform. We’ve helped them take the next step by building a modern biotech brand that leaves room for their science to do the talking.
The new Ribometrix brand and messaging were strategically designed to appeal to a broad array of audiences, including partners, funders and prospective employees. Photography, icons, the color palette, design elements and patterns were chosen to clearly convey the rigorous science behind Ribometrix’s approach and biological breakthroughs. Another important part of the brand refresh was clarifying the message to make it accessible to all audiences. Now Ribometrix has a unique brand identity and a sleek new website that supports its important work in disease prevention.