NLMK Group is a leading international manufacturer of high-quality steel products with a vertically integrated business model. Mining and steelmaking are concentrated in cost-efficient regions; finished products are manufactured close to our main customers in Russia, North America, and the EU.
The company has production assets in Russia, the US and the EU (in Belgium, Denmark, Italy and France) with over 52,000 employees across the globe. A single global production chain ensures efficient cost control and guarantees NLMK customers stable deliveries and the highest quality products.
In 2019 NLMK Group established its' very own R&D center — a modern science facility that can be considered to be as good as the top-tier world research institutes. R&D Center involves the units engaged in the following activities: classic metallurgy, chemical analysis, special analysis and fine structural researches, heat treatment, mechanical property testing, coating and characterization, welding and stamping, metallurgical process simulation.
The R&D website launched in 2021, combining state-of-the-art design and UX solutions. It was designed to be a singular source of useful information for all target audience, from those interested in metallurgy innovations to potential partners and scholars.
Relaunch of NLMK Group social media pages
Category: Digital Media | Social Media | 209c. Social Campaign
About Project
NLMK Group is a leading international manufacturer of high-quality steel products with a vertically integrated business model. Previously company had a presence in social media, yet it had never been systematic.
During the project NLMK, with help from CrosDigital agency, re-established their digital ecosystem, increased communication reach 19 times, total engagements 12 times, while the subscribers' number grew by 44 percent. Users started to communicate with the brand. The number of comments increased 3.5 times and the overall engagement 2 times.
MarCom Awards Winner
