“Push to 1 Million” Email Campaign - MarCom Awards

Dynamic Integrated Services

Virginia, VA
Dynamic Integrated Services (DIS) is a Center for Verification and Evaluation (CVE) verified Service-Disabled Veteran-Owned Small Business (SDVOSB) providing management consulting and information technology services to Federal agencies, Federal System Integrators, and organizations supporting Federal agencies. DIS is structured to optimize the public and private sector knowledge of our team to offer award-winning client solutions and support. Our management team brings an average of 30+ years of hands-on experience leading and providing enterprise-wide support to Federal technical, management, and information technology programs. The hallmark of our small business approach is to leverage seasoned expertise, innovative ideas, integrated strategy, and superior service to deliver solutions that exceed client expectations. Through a fundamental belief in the power of teamwork, we work alongside our partners and clients to ensure mission success and achieve client objectives efficiently and on time, every time. Our goal is to inspire, engage, and educate our clients, employees, and other stakeholders to build stronger communities. We’re proud to actively support Veterans, service members, their families, and the community organizations that assist them through our volunteer community service program. Our passion for Veterans extends through our leadership, who are founders and Co-Presidents of the DC Metro Chapter of National Veterans Small Business Coalition (NVSBC), the nation

“Push to 1 Million” Email Campaign

Client: U.S. Department of Veterans Affairs, Million Veteran Program
Category: Advertising/Marketing | Email Communication | 66c. Email Campaign
About Project

The Veterans Health Administration’s Million Veteran Program (MVP) is nearing its historic milestone of enrolling one million Veterans into their research program. Over the last four months, we helped MVP create, test, and send email campaigns to over one million Veterans inviting them to join the program. In June, we tested four email campaigns, each with different subject lines, preview text, and email body copy. We sent each of the four test emails to 120,000 Veterans from 06/22/23—06/24/2023, and delivered remails (emails resent if they remained unopened) from 06/29/2023—07/01/2023; through this process, we controlled for the time of day and day of week email send variables. We evaluated the four campaigns across three metrics: open rate, click-through rate, and online MVP enrollment rate. Based on the results of the test campaigns, the email “Make History—and the Future—With Us” had the highest open rate, highest click-through rate, and highest online MVP enrollment rate. Taking extra time to conduct this testing allowed us to confidently distribute the campaign “Make History—and the Future—With Us” to over one million Veterans in July and August: resulting in the highest number of online enrollments MVP has ever seen in a two month period (18.52% online enrollment increase in July and 144.79% online enrollment increase in August).