PROS Outperform

About Project

PROS Outperform is a dynamic global conference where innovation and commerce meet intelligent design. Each year, Wilson Dow partners with PROS to evolve the event’s brand identity, creating a fresh yet consistent visual language that captures the forward momentum of AI innovation. From the logo and scenic design to digital and environmental graphics, every element works in harmony to tell a cohesive story. The refreshed branding transforms complex AI concepts into a bold, modern aesthetic: one that inspires curiosity, amplifies the PROS brand, and reflects their vision to help customers outthink, outpace, and outperform.