PROS Outperform

About Project

Each year, PROS Outperform sets the stage for innovation long before attendees arrive. Wilson Dow brings the story to life through a bold visual identity and a suite of marketing materials that inspire anticipation and engagement. From onsite signage and badges to environmental and mainstage branding, every piece reflects PROS’s AI-powered approach to optimize omnichannel shopping and selling experiences. The cohesive design language seamlessly connects pre-event promotion to the live experience, turning the Outperform brand into an ecosystem of storytelling that builds excitement, reinforces thought leadership, and positions PROS as a visionary in intelligent commerce.