The Intersection of Innovation and Expertise

About Project

Challenge: How do you tell the story of the merger of PPG and Ennis-Flint and its positive and far-reaching impact within our communities?
Solution: BLD chose to tell this story through a fully 3D-animated video. Set in and around a city, the video follows a PPG/Ennis-Flint semi-truck as it navigates the city’s highways and streets to reveal the many surfaces that are coated by PPG/Ennis-Flint products to enhance traffic safety and beautify urban environments.
Result: The video is a huge success and is used on a landing page and on social media. The video is now the centerpiece of a kiosk at corporate headquarters that also features a 3D-printed version of the city as inspired by the video.