Playing it Safe Sucks: A Manifesto for Courageous Marketing

About Project

Written by John Miller, founder and president of Scribewise, "Playing it Safe Sucks: A Manifesto for Courageous Marketing" leads marketers to step out of their comfort zones and be courageous -- Courage to come up with Big Ideas. Courage to defend those Big Ideas from naysayers and skeptics. Courage to launch those Big Ideas into a cynical, attention-starved marketplace.

‍Playing It Safe Sucks argues that following the same old marketing strategies will not lead to success. Instead, this book encourages you to embrace risk and take a leap of faith in your marketing efforts.

Playing It Safe Sucks is a guide to breaking free from the pack to make a meaningful impact in your career, your company and your industry.