Pharmacogenomics: When One Size Does Not Fit All - MarCom Awards

Titan Alpha

Washington, DC
Titan Alpha is a joint venture of PFS and CVP. This joint venture is built upon a well-established partnership that dates back to an October 2017 Mentor-Protégé Agreement between our two companies.

Pharmacogenomics: When One Size Does Not Fit All

Client: Dept. of Veterans Affairs (VA) Veterans Health Administration (VHA)
Category: Digital Media | Web Video | 247. Educational
About Project

Diagnosing and treating more than 43,000 Veterans each year, the Veterans Health Administration (VHA) is one of the nation’s largest integrated providers of oncology services.
In Spring 2019, VA teamed up with the Imagenetics program at Sanford Health to offer pharmacogenomic (PGx) testing through a program called PHASER (“Pharmacogenomic Testing for Veterans”) to current VA patients at no cost. PGx facilitates cancer treatment by identifying therapies that are individualized for each patient, offering the best results with minimum side effects. VHA is expanding the accessibility of PGx to patients for a variety of conditions beyond cancer. Working alongside PHASER’s subject matter experts, the Titan Alpha team produced an animated video to bring awareness of and help drive adoption of PGx testing among Veterans. The video uses animation throughout to boost visual interest and enhance the effectiveness of messaging. The video also makes comparisons between PGx testing and simple, everyday activities and concepts, leading viewers to a clearer understanding of PGx.
Video link:


VHA (Client) Leads:

Marvin Rydberg, Program Manager, Veterans Health Administration (VHA), U.S. Department of Veterans Affairs (VA)

Dr. Deepak Voora, PHASER Program Director

Dr. Jill Bates, PHASER Pharmacy Program Manager

Titan Alpha Leads:

Carter Bates, Principal, Titan Alpha

Patricia Haigler, Manager, Titan Alpha