Pebble is an all-electric, smart trailer with off-grid capabilities, a dual-motor system, and remote control, designed for freedom.
Pebble Flow Launch: An Integrated Marketing Campaign Revolutionizing Outdoor Travel
Category: Strategic Communications | Marketing/Promotion Campaign | 104c. Integrated Marketing
About Project
The Pebble Flow launch was designed as a fully integrated marketing campaign to introduce the world’s first all-electric travel trailer and position Pebble as a category-defining brand in outdoor mobility. The campaign combined public relations, social media, website, email, product storytelling, and live feature launch content into a unified narrative that generated awareness and engagement across multiple channels.
By weaving these channels together, the integrated campaign successfully built a compelling brand narrative that not only introduced a groundbreaking product, but also positioned Pebble as a thought leader shaping the future of outdoor travel.
Press: https://pebblelife.com/post/Pebble-Begins-Deliveries-and-Introduces-Auto-Dump
MarCom Awards Winner
