On A Different Level
Client: Atlanta Convention & Visitors Bureau
Category: Advertising/Marketing | Online | 57. Social Media Marketing Campaign $195)
About Project
We partnered with the Atlanta Convention & Visitors Bureau (ACVB) to breathe new life into their "On A Different Level" campaign to attract tourists and drive major events to Atlanta. Our strategy team revitalized the campaign's foundation, aligning with post-pandemic travel trends. The outcome? Captivating "ATL POV" content showcasing Atlanta's iconic attractions, designed with visually striking elements and animations that complemented the ACVB's existing asset library and allowed us to scale up quickly.
To broaden the campaign's reach, we partnered with three Atlanta influencers who authentically shared their Atlanta experiences, embodying the spirit of "On A Different Level." We also provided partner agencies a toolkit for a unified creative approach across all channels.
The results were impressive: 40 million impressions, 259k engagements, and substantial growth in our follower count. Our influencer partnership contributed over 500k impressions, 20k engagements, and an audience expansion of 5k followers, genuinely taking the campaign to a whole new level.
Credits
Sparkloft Media / Renata Tilkian / Senior Director, Account Services
Sparkloft Media / Alec Wooden / Associate Director, Distribution & Partnerships
Sparkloft Media / Avery Robinson / Creative Director
Sparkloft Media / Stevie Yochum / Senior Motion Designer
Sparkloft Media / Terrence Wimberly / Senior Designer
Sparkloft Media / Ashley Padilla / Motion Designer
Sparkloft Media / Chris Hicks / Designer
Sparkloft Media / Madie Thomas / Paid Media Specialist
Sparkloft Media / Suchi Sajja Nel / Senior Social Media Strategist
Sparkloft Media / Ana Seidler / Social Media Strategist
Sparkloft Media / Leah Phillips / Project Manager
Sparkloft Media / Lissa Grullon / Community Manager
Discover Atlanta / Andrew Wilson / Executive Vice President & Chief Marketing Officer
Discover Atlanta / Sheretha Bell / Vice President, Brand
Discover Atlanta / Lauren Dismuke Rushing / Director, Group Markets
Discover Atlanta / Jo Ann Haden-Miller / Director, Partner Activation and Engagement and ACVB Foundation
Discover Atlanta / EJ King / Manager, Social Media
Discover Atlanta / Aubree Dumas / Specialist, Content
Discover Atlanta / Cassidy Veach / Specialist, Content
Discover Atlanta / Daniela Cintron / Manager, Content
Discover Atlanta / So Jin Lee / Junior Graphic Designer
Discover Atlanta / Jailen Moore / Digital Marketing Specialist
