Coal Creative

Wilkes-Barre, Pennsylvania

In 2014, we came together as a Pennsylvania-based collective of creatives. By now, we’ve grown into a digital marketing powerhouse, made up of master editors, daring designers, whip-smart strategists, inspired storytellers, web wizards, and just-plain-coal people. our mission. We tell stories that matter. To you. To your audience. To the world. So we listen. We ask questions. And once we understand, we build strategies that fuel inspired campaigns, change the game, and get results. our name. Coal. It’s a word that honors our region’s mining history while hinting at the power and potential that fuel us to dream bigger. our story. As a team of endlessly creative people, proudly established in Northeastern Pennsylvania, we’re thrilled to see how our innovative work has touched audiences around the world.

O’Donnell Law Offices 2024 Firm Commercial

Client: O'Donnell Law Offices

Category: Video/Audio | Television | 605. Single Spot

About Project

At Coal Creative, we had the opportunity to work on a unique commercial project for O’Donnell Law Offices. Our goal was to break away from the traditional, static mold of law firm advertisements and create something that truly reflected the energy and commitment of the O’Donnell team.

The vision for the campaign, titled “Tradition of Justice,” was conceived by our Chief Creative Officer, Samuel O’Connell. Sam envisioned a fresh, dynamic portrayal that not only captured the essence of the O’Donnell team but also highlighted their deep-rooted commitment to justice and client advocacy. His creative direction set the foundation for the project, pushing the boundaries of what a law firm commercial could be.

To bring the vision to life, our video directors, Alex and Will, employed innovative techniques, capturing the firm’s dynamic approach through movement-focused shots. Their goal was to showcase not just the work the O’Donnell team does, but how they do it—with energy, dedication, and a commitment to getting results for their clients.

Once the footage was captured, Will took the lead in editing, skillfully blending the visuals into a compelling narrative. The result is a commercial that stands out from typical law firm advertisements, offering a fresh and engaging portrayal of O’Donnell Law Offices.

This project is a testament to how creative storytelling and strategic production can elevate a brand’s presence.

The positive feedback we’ve received highlights the success of this new direction, positioning O’Donnell Law Offices as a forward-thinking firm that is as dynamic as they are client-centered.

Credits

Alex Manganella, Production Manager
William McHale, Post-Production Manager
Samuel O'Connell, Chief Creative Officer