Rivers Agency is an advertising and design agency in Chapel Hill, North Carolina that has provided national and local clients with big ideas and world-class service since our founding in 1993. We specialize in creating marketing campaigns, brands, websites, catalogs and print materials that bring meaning, results and loyalty to our clients’ brands.
Mulesoft Reimagine Campaign
Client: Mulesoft
Category: Advertising/Marketing | Online | 50. Display Ad Campaign
About Project
What does automation really mean for an organization? Speed and efficiency, sure — but to our friends at MuleSoft, it’s about giving IT teams the bandwidth to innovate freely. Having just merged with Salesforce, MuleSoft needed a high-impact campaign to educate audiences of their new affiliation and promote the benefit of its software.
We created a dynamic digital ad campaign that spotlighted automation’s greatest outcome: empowerment. The animated ads featured Salesforces’ signature brand universe and highlighted various tasks that could be automated to empower employees to do more high-value work. To reach our target audiences, the campaign featured both animated and static display ads, paid social, retargeting ads and video ads.
MarCom Awards Winner
