MO’BETA BODEGA - MarCom Awards

BET Networks, a subsidiary of Viacom/CBS

New York, NY

About Project

Mo’ BETA Bodega was an experiential red carpet activation at the 2018 BET Awards. The pop up shop fused together: the show’s afrofurturism theme, products whose names were inspired by popular vernacular and, of course, a lot of celebrities! It was the perfect preempt to one of TV show's biggest nights in entertainment, and online viewers agreed. To date it has garnered over 1M views across BET and participating talent social platforms.

Credits

Concept By:
De’Juan Galloway

Creative Directors:
De’Juan Galloway
Corey Manning

Production Management:
Lindsey Turner
Shantae Martin

Producers:
De’Juan Galloway
Candice Grevious
Esinam Acolatse
Timiza Sanyika

Floor Producer:
Tyler Adams
Timiza Sanyika
Kara Barnett
Ashlee Graham
Tiffany Evans

Prop Specialist:
Christina Matthews

Camera Ops:
Appolos Laurient
Eric Cruz
Kevin Spence

Editors:
Jarred McGriff
Treya Bolin
Andrew Jones
Leland Russell
Vonsye Reid