MIAX Corporate Website
Client: MIAX / Miami International Holdings, Inc.
Category: Web Based | Website | 404. Corporation
About Project
Material partnered with Miami International Holdings, Inc. (“MIAX”) to transform its enterprise website to match its recently updated brand identity. Our strategic objective was to effectively tell the MIAX story with a fresh and innovative appearance paired with the implementation of a seamless user experience and improved functionality. Material used a comprehensive, six-phase approach, starting with discovery and strategy, site organization and IA, UX/UI design, technical definition, content development and ending with the technical build. This resulted in higher engagement and more site visits, improved technology capabilities and targeted UX, featuring updated photography, film and copy that better supported MIAX’s new corporate brand.