MIAX Corporate Website - MarCom Awards

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Material

Los Angeles, CA
Material is a global strategy partner that combines deep human insights with modern technology – a proprietary science + systems approach that speeds engagement and growth for the world’s most recognizable brands and innovative companies. We design + build customer-centric business models and experiences to create transformative relationships between businesses and the people they serve.

MIAX Corporate Website

Client: MIAX / Miami International Holdings, Inc.
Category: Web Based | Website | 404. Corporation
Final MarCom Awards 2023 Submission_MIAX.pdf
MIAX_Web_Screen_Recording_Comp_Compressed.mp4
MIAX Brand Essence v20- Final as of 5.10.23.mp4
About Project

Material partnered with Miami International Holdings, Inc. (“MIAX”) to transform its enterprise website to match its recently updated brand identity. Our strategic objective was to effectively tell the MIAX story with a fresh and innovative appearance paired with the implementation of a seamless user experience and improved functionality. Material used a comprehensive, six-phase approach, starting with discovery and strategy, site organization and IA, UX/UI design, technical definition, content development and ending with the technical build. This resulted in higher engagement and more site visits, improved technology capabilities and targeted UX, featuring updated photography, film and copy that better supported MIAX’s new corporate brand.