McLeod Benefits Website - MarCom Awards

LHWH Advertising & PR

Myrtle Beach, SC
For three decades, LHWH Advertising & Public Relations has been a leading marketing and PR firm in the Carolinas. It is a full-service agency creating and executing marketing campaigns for a range of clients in real estate, golf, tourism, entertainment, telecommunications and healthcare.

McLeod Benefits Website

Client: McLeod Health
Category: Digital Media | Website | 179. Benefits
About Project

When designing the new Benefits website for McLeod Health, we had one key goal in mind: Make it as easy as possible for employees to access exactly the content they most want.

In order to achieve this, we first implemented an easy-to-use search field at the very top of the page. As well as having well-designed search functionality, we intentionally designed the site to utilize a strategic use of white space, large text and colorful chart to allow users to quickly navigate the content throughout the site.

To further deliver on the best possible user experience, we designed each of the site’s main sections with its own interactive side navigation menu. Through the use of the side menu, users can instantly advance to the content most relevant to them.

Lastly, we crafted an interactive Contact page that gives users pertinent contact info for any area in which they need help.

Credits

Interactive Creative Director & Web Designer – Pat Harris
IT Director & Dev Ops Manager – Dana McDonald
Account Director & Copywriter – Laura Tyler
Kiecha Berzins – Sr. Account Executive & Copywriter