Life Sciences Leaders Forum - MarCom Awards

UnitedHealth Group

Minnetonka, MN
UnitedHealth Group is a health care and well-being company with a mission to help people live healthier lives and help make the health system work better for everyone. UnitedHealth Group leverages distinctive competencies in information, technology and clinical excellence to deliver high-quality care, reduce costs and deliver a better health care experience for the people we are privileged to serve. UnitedHealth Group is the parent company for UnitedHealthcare and Optum. UnitedHealthcare offers a full range of health benefits, enabling affordable coverage, simplifying the health care experience and delivering access to high-quality care. Optum delivers care aided by technology and data, empowering people, partners and providers with the guidance and tools they need to achieve better health.

Life Sciences Leaders Forum

Client: Optum
Category: Strategic Communications | Marketing/Promotion Campaign | 152c. Special Event
About Project

Objective: Host meetings, speakers, expert panels and conversations with clients to build relationships and grow pipeline.

Main Message: Partner with Optum to solve your needs for real-world evidence to address challenges and grow your business.

Jargon-free elevator pitch: Optum Life Sciences Leaders Forum is a TED Talk style event featuring esperts who will discuss ways we can use data and evidence to ask smarter questions, tackle big challenges and work toward finding real solutions that truly improve health care for all.


Creative Direction: David Henderleiter
Designers: Jen Haislet and Abbey Kleinert
Writer: Jennifer Headley