Kate Farms Branding Refresh Campaign

About Project

Material’s design studio, Aruliden, was tasked by Kate Farms to create a refreshed product architecture, brand identity, packaging and messaging to support their new client-facing brand strategy. We helped Kate Farms gain a deeper understanding of their updated target audience and create a master design brand principle that infused the brand’s visual identity and packaging with warmth, care and approachable humanity to highlight its unique point of difference.

The project results included a product architecture that clarified customer offerings, the development of three vertical categories of products rooted in their type of care, a clear tone of voice for the brand, and a revitalized brand logo. Aruliden united the efficacy and emotion of Kate Farm’s science with the care for its products and audience, shown through the brand identity, packaging and messaging.