The Indiana Destination Development Corporation (IDDC) was formed by the Indiana Legislature in 2019 to promote Indiana as a great place for living, visiting, learning, and earning. The IDDC became incorporated on July 1st, 2020. The Indiana Office of Tourism Development (IOTD) evolved into the new organization, creating a seamless experience for our tourism and talent attraction partners. Increasing the knowledge that builds pride in Indiana will help our state fill open jobs, grow talent and elevate views of our distinctive sense of place.
“I’m IN!” Indiana Tourism Campaign
Category: Video/Audio | Television | 606c. Ad Campaign
About Project
Our team produced three commercials filmed on location at more than 30 destinations. The goal was to create awareness and to highlight the beautiful and exciting places visitors can experience IN Indiana. Centered around the phrase 'I'm IN!' as a nod to the state abbreviation, this campaign included North, Central, South, Western, and Eastern Indiana locations. Ultimately, the commercials achieved the goal of increasing the number of visitors and amount of visitor spending in the state of Indiana.
Credits
VP of Tourism, Marketing, and Communications - Amy Howell
Producer - Nate Riggs
Producer - +WeCreate Media
MarCom Awards Winner
