Home & Local Services / CAMP Digital

Edina, MN

Home & Local Services is the smartest most effective digital solution available to Home Services Business owners. Our award-winning SAAS solutions, customer service and results make us an easy choice for Plumbing, Heating, Electrical, and HVAC businesses. We help Home Services Local Businesses Reach Local customers through search engines, display, and social media marketing strategies. We're a Google Premier Partner with Google Certified employees, a BingAds SMB partner, and a finalist for Google's 2018 Innovation Award. We offer guidance and digital marketing help on Google LSA, SEM, SEO, and GMB for Plumbing, HVAC, and Electrical companies. Our patented CPOP technology is a game changer!

Home Services SEO Lead Growth

Client: Southern Trust Home Services

Category: Advertising/Marketing | Online | 58. Other _________ | SEO

About Project

In order to thrive in today’s ever-evolving digital landscape, home service businesses
must align their advertising with their appointment availability—which is where CAMP
Digital® comes in . CAMP digital is the home service industry’s first Capacity Aligned
Marketing Platform. This platform is designed for home services companies, including
Plumbing, HVAC, Electrical, and more, that are looking to streamline their digital
marketing investments and maximize their ROI output. CAMP communicates directly
with our advertising engine to dynamically distribute compelling offers through digital
channels that align with their current business needs in real time.This is particularly
important in the industry we support, home services, as it is a very low interest, high
intent category. The average customer is in the market for less than 72 hours and
expects / requires resolution quickly.

With this in mind, Southern Trust Home Services, a multi-trade shop including plumbing,
heating, cooling and electrical, asked us to help them invest in an organic lead
generation campaign focused on the upcoming cooling season! Their primary goal was
to push organic conversions for their A/C services and installs.
We used a combination of onsite, offsite and technical SEO updates to the site to hyper
focus on the upcoming A/C season in Roanoke VA. These focused on Organic Social,
Search and Video’s. The results speak for themselves (screenshot below):

When comparing year over year:
● 33% increase in Organic New Users
● 21% increase in Organic Engaged Sessions
● 38.56% increase in Organic Event Count
● 161.84% Increase in Organic Phone Calls!

This resulted in A 14.5 x ROI!