Holiday 2022 Greeting and Gift Campaign
Category: Strategic Communications | Marketing/Promotion Campaign | 104c. Integrated Marketing
About Project
Each year, we select our top 100 clients to receive a physical gift for the holidays. Another wider set of clients are included in an email greeting. For our wider audience, we publish social posts. In 2022, we set out to coordinate and integrate these efforts, with fun, heart, and lead-generation from our New Hampshire home to the world.
In our new reality of work, with remote, hybrid, and in-person employees working for our clients, we sought to craft a gift package which would be just as thoughtful and engaging in the office or at home, offering activity as well as the time-tested success of a consumable holiday treat.
Thus, the Snowball Fight concept was born.
Credits
Lucas Leverett
Dan Dipiro
Craig Clarke
Matt Demers
Dave Jagodowski
Angie Henderson
Gloria Hudon