Helping Home Service Companies Navigate Digital Marketing & Convert Sales Leads with Strategic, Proprietary Technology & Timely Thought Leadership
Client: Various throughout the U.S.
Category: Achievement | Team Achievement | 911. Team's Body of Work Achievement
About Project
Lead generation is the engine that drives conversions and sales in any industry. But in the $657 billion home service industry, having a foolproof lead generation strategy is paramount: There is only a critical 20–40-minute window for capturing leads and booking appointments whether it’s a plumbing issue, AC or electrical problems, a roofing incident or any related home repair crisis. Every day, home service providers of all sizes struggle to effectively market these services and alleviate such concerns while managing unpredictable workflow to keep their call boards full.
The women-led digital marketing company CAMP Digital -- a six-year-old Google Premier Partner since its inception in 2018 -- has created a real-time, proprietary “capacity managed marketing” solution called Capacity Pro Dashboard. This exclusive dashboard can make real-time adjustments to customer-facing ads about job costs and provider availability while giving companies the flexibility to price higher (when demand is high) and lower (when demand is down) at any given moment. It readily complements its array of Google-based tools and products for defining keywords, writing relevant ad copy, refining ad targeting, and measuring data accurately to feed Google’s smart bidding algorithm.
And – combined with some forward-thinking and very timely Thought Leadership around AI and “Marketing Through the Election” – it is giving leading and lesser brands in HVAC, plumbing, drains, electrical, roofing, and others new ways and tools to successfully navigate online marketing and major business trends. Combined, these trusted methods provide a competitive advantage across North America.
