H/L Brand Refresh - MarCom Awards

H/L Agency

Oakland, CA, U.S.
Since 1985, H/L has been fiercely independent and making Momentum. The company's strengths include local and national media activations, creative development, insights and analytics, full-scale digital and video production, multicultural marketing and PR. H/L is headquartered in Oakland, California, with people in 20 states, and offices in Atlanta, Miami, Phoenix and St. Louis. What unites H/Lers across the country is a common drive—to pioneer new ways to push clients' businesses forward and serve its communities.

About Project

On the heels of achieving record revenues in recent years, H/L unveiled a new visual identity, a simplified brand name (from “H&L Partners” to “H/L”), more contemporary brand values, and an updated positioning under Make Momentum.™ The brand refresh included a completely overhauled website highlighting the company’s credo and philosophy to “Make Momentum” for clients’ businesses and invigorate the communities where H/L operates.