Glass and Plate Restaurant Launch
Client: Glass & Plate Restaurant
Category: Strategic Communications | Marketing/Promotion Campaign | 148c. Integrated Marketing
About Project
Glass and Plate owners Justin and Cristina Ward reached out to The Postcard Agency to support the launch of their new restaurant with a cross-channel marketing campaign. The Wards sought a marketing partner that could establish their restaurant’s brand and presence across digital and traditional platforms in a fun yet tasteful manner. They also wanted a beautiful and user-friendly website that showcased Glass and Plate’s menu and location.
The Postcard Agency planned and implemented a strong integrated marketing campaign to establish Glass and Plate as a safe and welcoming locally-owned restaurant for diners seeking delicious, quality meals. Deliverables included a new website, search engine optimization, social media marketing, email marketing, branding and print collateral. Together, these assets generated thousands of website visits and hundreds of phone calls for the restaurant during its first month in business.