Georgia Legal System Abuse Campaign

About Project

Overview:
As part of the larger comprehensive Georgia awareness campaign aimed at educating the public, activating constituents, and compelling Georgia lawmakers to finally enact legislation on behalf of Georgia’s consumers and businesses to protect them from the detrimental impacts of legal system abuse, Triple-I launched digital ads on Facebook.

Results:
The Facebook ad campaign received over 55,281 impressions and nearly 4,500 clicks. With an average frequency of 2.5 views per user, the campaign succeeded in building message familiarity.

These ads proved successful at educating our audience and driving action to combat the impacts of legal system abuse, as they contributed to Triple-I’s Georgia campaign that led the charge in driving the legal reform that was passed by both chambers of the General Assembly, to later be signed into law by Gov. Kemp.