From Message Broadcast to Convey: A Modern Brand for a Modern Customer Experience.
Category: Strategic Communications | Marketing/Promotion Campaign | 102c. Branding Refresh
About Project
Message Broadcast, a longtime leader in customer engagement for utilities and other highly regulated industries, was rebranded as Convey in May 2025. This transformation was the result of extensive research and hundreds of hours of collaboration with a creative agency to develop a modern identity that better reflects the company’s evolution. The Convey brand marks more than a name change—it represents a refined focus and a powerful reaffirmation of the company’s commitment to transforming customer engagement while maintaining the reliability, speed, and simplicity its clients depend on.
The rebrand introduced a bold new visual identity, modern website, refreshed messaging, and unified collateral—from sales sheets and case studies to video storytelling and event materials. Convey’s purpose-built software and intelligent workflow solutions advance how highly regulated industries interact with their customers, setting a new standard for proactive, compliant communication. The result is a cohesive, human-centered brand that captures both the innovation and trust that have defined the company’s legacy—reimagined for the future of customer experience.