Freestyle Friday
Category: Strategic Communications | Marketing/Promotion Campaign | 145c. Branding
About Project
@FreestyleFridayBET was a 4-city battle rap contest that gathered the best and bravest rappers from New York, Toronto, London and Los Angeles to freestyle for a chance to open up for the Saturday Night Hip Hop Concert at the annual BET Experience. Each battle was live-streamed in the BET Networks YouTube channel, and the top 35 DJs from across the country voted on which rapper in each city delivered the best verse. The rappers voted number one in each city were flown to Los Angeles for the finale battle, which aired live on BET Networks linear BET Experience LIVE broadcast. The winner of the battle was the opening act at the STAPLES Center on 6/23.
We customized the graphics package for every city and region in order to project a sense of familiarity to the local social media followers and hip-hop fans.
Credits
Maureen Carter – VP Design
Trevor Irmler – Art Director (Branding/Motion)
Corey Manning – Art Director (Print)
Stephanie Satterfield – Graphic Designer
Nasra Mohamed – Motion Designer
Timiza Sanyika - Producer
Ken Gibbs - VP of Social Media
