Focus on Energy – Energy Efficiency Madness - MarCom Awards

Focus on Energy

Madison, Wisconsin, United States

About Project

Saving energy can seem boring or out of reach for many. Our Energy Efficiency Madness campaign proved the antidote to that by educating Wisconsin residents about their rebate options in a fun and engaging way. Inspired by March Madness, this campaign turned energy education into a game – with each stage of the bracket-style competition drawing awareness to an energy saving project. Deployed via Meta during March/April 2024, this organic social campaign reached nearly 10k residents during the 3-week campaign period.

Credits

CLEAResult