Focus on Energy
Madison, Wisconsin, United States
Focus on Energy – Energy Efficiency Madness
Category: Strategic Communications | Communications/Public Relations | 127c. Social Media Campaign
About Project
Saving energy can seem boring or out of reach for many. Our Energy Efficiency Madness campaign proved the antidote to that by educating Wisconsin residents about their rebate options in a fun and engaging way. Inspired by March Madness, this campaign turned energy education into a game – with each stage of the bracket-style competition drawing awareness to an energy saving project. Deployed via Meta during March/April 2024, this organic social campaign reached nearly 10k residents during the 3-week campaign period.
Credits
CLEAResult