Find Your Nichiha A-ha Moment

About Project

Description: BLD brought to life a new testimonial-based and multi-faceted campaign called “Find Your Nichiha A-ha Moment” via a video series. Each video features a building professional who tells their “Nichiha A-ha Moment”. Each video was fully produced by BLD and included on-site video production and post-production. Videos dropped on a regularly scheduled basis throughout the year and were promoted via eBlasts, programmatic advertising, PR, and social media. The videos were housed on a campaign landing page. To encourage follows on social media, BLD promoted the building professional’s company and personal social media accounts.
Result: The landing page is one of the most trafficked pages on the client’s website with the highest levels of engagement via the videos. It produces marketing qualified leads and helps to build brand awareness and preference. The campaign’s ongoing success has merited its extension.