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Explore Wilsonville Identity Refresh
Client: Explore Wilsonville
Category: Strategic Communications | Marketing/Promotion Campaign | 102c. Branding Refresh
About Project
A new website for visitors and residents highlights JayRay’s visual identity work for Explore Wilsonville (Wilsonville, OR). Through research and conversation, JayRay identified Explore Wilsonville’s brand themes and proposed a fresh new look for the program, centered around the tagline, “In the heart of it all.”
JayRay designed the site with a complete homepage redesign; updated global styles including larger, brighter photos and crisp, colorful graphics; improved accessibility; and a more user-friendly and aesthetically pleasing events calendar.
The refreshed look carried over to a new badge/graphic and visitor brochure. JayRay prepared a visual brand guide to ensure consistent use of the new look.
MarCom Awards Winner
