LF Channel

Barcelona, Spain

We are LF CHANNEL, a team of professionals specializing in strategic communication and content marketing with offices in Barcelona and Madrid, Spain. We have extensive experience in various fields of technology and innovation that bring about positive changes in everyday life. Our expertise lies in helping companies build long-term relationships with clients, media outlets, and influential individuals in the market. Additionally, we organize Diversity and Inclusion plans, as well as training in inclusive leadership, unconscious biases, and inclusive communication.

Elevating El Supremo Rum. Campaign: The fusion of Cocktail x Haute Couture

Client: EL SUPREMO RUM

Category: Strategic Communications | Communications/Public Relations | 128c. Special Event

LFC_MARCOM AWARDS_EL SUPREMO_FINAL.pdf

About Project

El Supremo Rum is a fast-growing global spirits company dedicated to making and disseminating exceptional Paraguayan rum around the world.
With a firm commitment to quality, innovation and premium experiences, El Supremo needed to elevate the perception of Paraguayan rum on the world stage.
LF Channel, PR agency with more than 29 years of expertise in PR and marketing, LF Channel led a strategic and highly creative communications campaign in Spain that elevated El Supremo’s reputation, strengthened its brand presence, and showcased the uniqueness of Paraguayan rum to new audiences.
This case study highlights how strategic communication, innovative activations, and cultural storytelling positioned Paraguay’s oldest rum on one of the most prestigious stages in the world — a journey led by LF Channel.